When a client’s vinyl is removed, where does that vinyl go? Meadow had been able to give all vinyl tarps to community members for reuse but during the pandemic, Meadow began searching for a more expansive solution for what to do with the old billboard vinyls. The solution came from Meadow’s current COO Brian Casady in partnership with the non-profit Every Shelter which he went into detail about in an article with Billboard Insider.
On the other side of the world, there were thousands of refugees in Sudan who needed shelter. This past spring, an armed conflict broke out in Sudan between rival factions of the military. The majority of the fighting has been concentrated in the capital city of Khartoum and the Darfur region. The death toll rose to hundreds and then to thousands. The Nuba Mountain region is geographically isolated from the conflict, so thousands of refugees fled the conflict are living in the Nuba region with little or no shelter.
In April 2023 Meadow sent a container of 10 tons of our used billboard vinyls, along with another 10 tons of school materials, and medical supplies to a school and hospital in the Nuba Mountains of Sudan. These vinyls can offer the dignity of privacy, protection at night, and shade from the hot sun.
We are extremely proud to have been able to positively impact the lives of people in need halfway around the world. Our old billboard vinyls from advertisers all over the Pacific Northwest, will not go to waste but will made into tents, shelters, and shade for displaced people in Sudan.
If you are interested in advertising on one of our billboards call us at 800-221-4114 or email us at email@example.com!