Creative Services

Our skilled designers will translate your words and pictures into a cohesive, impactful design. Our sales representatives are trained to counsel for impactful design and will work with you from the beginning of the sale to install.

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Spec Art - Design Before the Sale

Meadow design services can be accessed before a billboard location is purchased. Seeing a potential design can help you visualize your advertising and give you confidence in the product. Talk to your sales representative about spec art and any creative challenges we can help overcome.

  • The human brain processes images 60,000x faster than text
  • 90% of information transmitted to the brain is visual
  • visual content is 40x more likely to be shared on social
  • 23% of ads are more likely to be noticed when using fewer elements
  • 89% of viewers are more likely to respond to a web address than a phone number
  • 75% of advertising impact is determined by the creative quality

Use your visual intelligence

Billboards are powerful because they are visual media. Human beings see objects and color before they read or hear. Billboard design is the art of transforming words, numbers, colors, and images into artwork that conveys vital information and your brand experience. Billboard art is iconic and every piece Meadow builds is meant to create impact, beauty, and response.

The size of the media creates different design rules. Our push for brevity in copy, single images, single points of contact, and readable fonts are scientifically tied to impact.

Resources for Successful OOH Advertising

Boost your Designs
Creativity in the Local Market

Only on Outdoor

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OAAA Outdoor Design

The Creative Challenge

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The Effect of Font Size on Readability

Taking fonts to a new level

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Creative matters - plain and simple. Our work has the power to communicate a message, tug on emotions, ask tough questions, build consumer trust, and elevate brands - all of this is an incredible value add to any marketing mix.

Common Questions

How much does a billboard cost?

Billboards are unique pieces of advertising real estate. Value depends on size and location and market conditions. Billboard displays are priced individually. Your sales representative will share current pricing and help you locate available billboards in your budget that will deliver your marketing objectives.

How long does it take to put up a billboard or digital billboard?

Approved digital artwork is published same-day. For bulletins, the production timeline includes art development, printing, shipping, and travel to install. The Meadow team has made the process as lean as possible to get the steps done between 10 and 20 days.