Meadow design services can be accessed before a billboard location is purchased. Seeing a potential design can help you visualize your advertising and give you confidence in the product. Talk to your sales representative about spec art and any creative challenges we can help overcome.
Billboards are powerful because they are visual media. Human beings see objects and color before they read or hear. Billboard design is the art of transforming words, numbers, colors, and images into artwork that conveys vital information and your brand experience. Billboard art is iconic and every piece Meadow builds is meant to create impact, beauty, and response.
The size of the media creates different design rules. Our push for brevity in copy, single images, single points of contact, and readable fonts are scientifically tied to impact.
Plumbing & Heating
Chloe Davis, CMO for Express Plumbing Heating & Air needed to dominate a market that was experiencing unprecedented growth. It was an opportunity to sell and install systems in new housing starts in the rapidly expanding Treasure Valley area of Idaho and develop repeat customers. To get an edge on the competition, Chloe invested in several high visibility displays with Meadow-created art designs that were sure to create a positive vibe for her brand.
Installed while she was out of town, Chloe shared “I am back in town and my team was nonstop sending me pictures and videos of it while I was gone! I love it!” The billboards were highly creative and did their job. “We are seeing a spike in volume correlating with the launch of this billboard, so the team and I are very pleased with this spot!” she said. Chloe’s five billboard campaign captures 174,490 advertising impression per day, 1,221,430 per week and 36,642,900 per month. The CPM (Cost Per Thousand of Impressions) is a mere $1.12 for Express.
Billboards are unique pieces of advertising real estate. Value depends on size and location and market conditions. Billboard displays are priced individually. Your sales representative will share current pricing and help you locate available billboards in your budget that will deliver your marketing objectives.
Approved digital artwork is published same-day. For bulletins, the production timeline includes art development, printing, shipping, and travel to install. The Meadow team has made the process as lean as possible to get the steps done between 10 and 20 days.