Let our client's tell you how billboards helped them become visible in their communties.
Recognition and Recall
For agents of real estate, insurance, or mortgage lending, your name means everything. When Nick purchased his first billboard in 2015, he wanted to be known as the person who could be relied on for a home loan, and Directors Mortgage as the company backing him.
Nick’s clients comment on his billboard and congratulate him. It communicates that Nick is established and conveys a level of success that gives new clients the confidence to reach out. Clients tell him “I drive by your face every day, thought I’d give you a call!” Referrals from real estate agents are valuable and customers tell him that their real estate agent confirms, “Yes, I’ve heard of him, I know him,” which can be extremely valuable in a competitive situation. Nick knows the billboard builds confidence, comfort, and trust. It demonstrates a level of success; “If you are investing with someone, you want them to be a winner.”
Direct and dominate the breakfast crowd in Hood River, Oregon.
Owner, Greg Skwarczynsky, needed a way to capture visitors and direct them to his restaurant above downtown Hood River and position the Egg River Cafe as its own destination.
Greg started with a directional billboard on the west end of Hood River and since added another coming out of Portland toward Hood River. The directional copy combined with the branding and recall of outdoor advertising has positioned the Egg River Café the sustained go-to breakfast and lunch spot in Hood River.
Greg has been a Meadow client for fourteen years. The relationship is far from stale. Greg stays with Meadow because he knows that excellent creative is the backbone of good outdoor advertising and Meadow is always ready with new ideas and layouts every year as part of his agreement. Greg understands how hard good creative can be and is extremely appreciative of the Meadow Creative Team.
Constant Presence Keeps Customers Coming
Neil Alan Fine Jewelry is a full-service jewelry store, specializing in on-site jewelry repair, bridal and personal service. Owner Neil Alan is always looking to extend their customer list by reaching new business and building a strong repeat customer base.
“Our Meadow Outdoor billboards have always been a success. We have had the billboards in the same location for twelve years. It never ceases to amaze me the amount of success we have from folks driving by and noticing it. Of course, it is in a great, visible spot.”
As a small business owner, Neil’s billboards are a cost-efficient way to advertise. “It is very inexpensive to reach that many people with our billboard.”
Meadow includes an annual creative production which Neil appreciates, “We are excited about how the art department always works with us. It is easy to get something designed in a timely manner. It is always great to see the art change every year.”
“We are always getting new customers that say ‘We saw your billboard’, ‘What a great looking billboard’. Everything is always pristine. I know when the new artwork has just gone up because people tell me about it.”
Damon Burian has been a Farmers insurance agent since 2016. In 2021 he acquired Northwest Insurance Services. He needed advertising that would increase awareness of the new name, bring on more new clients, and educate about the umbrella of services provided (Medicare, health, group health, life and benefits, Aflac, etc.). Damon purchased a billboard on the I-105 in Springfield. The billboard featured a picture of Damon and his two children.
The billboard was posted and Damon related, “That was quite the experience Joe. Thank you! My kids drove by while riding in a friends' car and their friends lost it. Then the grandparents... then the neighbors... it was hilarious how many responses it got within our inner circle day one.” A family member posted a picture of the billboard on Facebook and asked for people to comment when they’ve seen it; shortly they had over 120 comments. Damon mentioned that he had 44 weekend voice messages in the office… he rarely has any over a weekend. Many were current clients, but a lot were new. One was from a current client who saw the billboard and was reminded of a friend moving into the area, and asked Damon to connect with him(referral). Damon is busier than ever, and the billboard is the only different marketing activity he’s incorporated over the last couple of months.
Plumbing & Heating
Chloe Davis, CMO for Express Plumbing Heating & Air needed to dominate a market that was experiencing unprecedented growth. It was an opportunity to sell and install systems in new housing starts in the rapidly expanding Treasure Valley area of Idaho and develop repeat customers. To get an edge on the competition, Chloe invested in several high visibility displays with art designs that were sure to create a positive vibe for her brand.
Installed while she was out of town, Chloe shared “I am back in town and my team was nonstop sending me pictures and videos of it while I was gone! I love it!” The billboards were highly creative and did their job. “We are seeing a spike in volume correlating with the launch of this billboard, so the team and I are very pleased with this spot!” she said. Chloe’s five billboard campaign captures 174,490 advertising impression per day, 1,221,430 per week and 36,642,900 per month. The CPM (Cost Per Thousand of Impressions) is a mere $1.12 for Express.
Easy and Effective
The Dumanovsky’s are in the competitive home services industry providing award winning roofing projects and service to the Oregon Mid-Valley region in Salem, OR. When they first sought out a billboard in 2012, they were not doing much of any advertising and needed a way to let people know who they were with top of mind awareness.
Owner Jeanie Dumanovsky knows “It’s definitely helped us grow our brand and let the communities we service know who we are and how to find us. As a busy business owner, it’s also convenient to be able to give the elements of what we want to convey to the Meadow art team who then develops the creative that supports our brand. They don’t just develop one design either, they offer several creative concepts to consider. We’ve loved working with Meadow these past nine years and we’re a believer in outdoor.”
Tourist Traffic Hwy 101
There is no shortage of tourist traffic on Hwy 101 in Oregon. For the Christmas Shoppe, nestled in a commercial building on the harbor in Gold Beach, owner Karla McMorran needed a way to consistently capture that audience. Billboards were the opportunity for Karla to compound the visibility of her shop in measurable ways.
The Christmas Shop invested in one, then another billboard to “bookend” the store from the north and south. Karla shares, “Our customer’s response to the two billboards has been positive, expanded branding and increased our sales. We are very excited! We have been actively tracking our billboard customer sales & foot traffic over the past two years, and are pleased to inform you & your company, our two billboards have paid for themselves & been well worth the cost!”
Recall at the Right Time
Nick Vander Kley needed advertising to reach his rural market area in Florence, Oregon. As a tree service, recall was critical for time of need.
His billboard advertising proved itself when a couple purchased a home in Florence, sight unseen. When they arrived, they found a huge pine dangerously overhanging the house. One of them remembered seeing a billboard for a tree service on the drive to Florence and recalled the “V” in V-Kley’s tree service. They googled “V tree service Florence” and quickly found V-Kley. Nick responded and dispatched their tree so they could feel safe in their home.
Nick’s billboard continues to be noticed and brings him clients that confirm exposure over time, or even one time, help people think of V-Kley’s when they need tree service.
Bring Traffic to Your Door
In House Carpet One is a full-service flooring supplier in Ontario, OR. Owner Leigh purchased the business in 2018. She quickly realized they would need a marketing plan if they were going to grow. “We decided on a billboard…we saw a Meadow billboard and reached out”. They purchased a spot on the digital sign in Ontario and a bulletin.
“Right away, we saw an increase in foot traffic.”
“So many people were going to Boise for flooring – we would see the Boise delivery trucks in Ontario. It’s good to be the local company supplying our friends and neighbors with what they need and want in flooring. We are excited to continue to help this community grow and the billboards are a key component of that success”.
“When we decided to rename the store, we called our rep, Kat. The Meadow design team came up with an idea on how to promote the new name and the brands we carry. Kat has been great. As a small business owner I wear many hats and sometimes marketing slips, but I can count on Kat to reach out to me and work with me to keep my artwork up to date.”