Meadow Blog

Contrast is one of the most crucial design elements on a billboard. If colors are muted, lack contrast, or conflict with each other, an advertiser’s message will be difficult to read.

The answer is, like most things, it depends. The average cost for billboards in the U.S. will vary from state to state. Billboards in New York will be far higher than in Idaho. However, a ballpark estimate for billboards in the Pacific Northwest is between a few hundred to several thousand dollars per month. The price all depends on key factors that indicate how many people will likely see that billboard display on a daily basis. As a rule, the more people that see a billboard the more value it has to advertisers.

Hierarchy is subtle, not as evident as color contrast or other design elements, but it can take a good billboard design and make it great.

One of the biggest benefits of billboards is their ability to create dominance in the advertising space. This is true of individual billboards but can be amplified with a larger billboard campaign!

In April 2023 Meadow sent a container of 10 tons of our used billboard vinyls, along with another 10 tons of school materials, and medical supplies to a school and hospital in the Nuba Mountains of Sudan. These vinyls can offer the dignity of privacy, protection at night, and shade from the hot sun.

Meadow has only had a maximum of four salespeople at one time to cover four states. With ongoing opportunities to add new inventory and digital displays, Meadow has grown and therefore decided to add a fifth territory manager to the team.

Digital billboards are all about the flexibility to display multiple messages and efficiently share more or changing information! Meadow can help our clients leverage the scheduling technology of our digital screens to upload dynamic content and control when and which messages are displayed.

Chris was given the honor of being inducted into the OAAA Hall of Fame after being nominated by his younger brother, Mike Zukin, Meadow’s current CFO. This award came almost exactly 10 years after Chris and Mike’s late father and founder of the company, Joe Zukin, won the same award. Both Chris’ and Joe’s awards now sit side by side on a shelf in the company’s main conference room.

Like most industries, advertising has its own lingo that may need to be explained to appreciate and apply. Common advertising words for all advertising mediums are “reach” and “frequency”, but how are they measured and what is the difference between them?

Learn about how Meadow uses our billboard space for local charities!