Meadow Blog

Billboards are largely about imagery, but usually you need some copy to fully convey your message. It can be tempting to include your business name, a list of services you provide, every possible contact method, your business address, down to the zip code, and a quirky tagline. However, this will not help your billboard be effective. When drivers see a wall of text on a billboard, they won’t slow down to read it, their eyes will glaze over it, and they will absorb none of the information. So, this begs the question, how many words should I put on my billboard?

Another year in the books, and it was filled with many creative, memorable, and daring displays! We wanted to show you another top 10 of the best pieces of artwork Meadow installed this last quarter. Whether it was made by our client or us, we think these pieces deserve some recognition! We also hope that seeing this creative will help more advertisers recognize effective billboard artwork and provide some inspiration to push your projects to be the outdoor advertising they can be!

Meadow is on the move! In 2025, Meadow invested heavily in building and acquiring new structures. We moved into a whole new market in Pasco, WA, and got to work building big, beautiful billboards!

Every year the city of The Dalles puts on the Starlight Parade, a celebration of the start of the Christmas season on the Friday after Thanksgiving. The nighttime parade has lights, costumes, candy, and a tree lighting ceremony at the end! This was the first time Meadow participated in the parade and we think our float was pretty darn good for rookies!

Meadow has rolled out two Rotary Network programs in the Eugene/Springfield area in Oregon, and one in Salem, but our Rotary Networks are now coming to two more cities in two more states!

Meadow now hosts a Customer Portal any of our clients can sign up for! This new platform has lots of perks, it allows clients to pay online, see past invoices, and more. Our customer portal is just one more way we try to make things as simple as possible for our clients!

Krab Kettle is a cozy, local seafood market in Florence, OR. They had never tried outdoor advertising before, but they decided to try it to accomplish two main goals. The first is that they needed to differentiate themselves from other sit-down restaurants in the area. The second is that they needed better visibility; they have a great location, but not great signage or brand awareness among tourists.

Every quarter we create a Top-10 list of the Best Creative Meadow posted in the last three months, and this quarter was a smashing success!

ast year, Meadow supplied Beaver Works, a non-profit restoring beaver habitat in Oregon, with some old billboard vinyls. These vinyls were repurposed to be bags to carry willow saplings and branches for planting in beaver habitats for beavers to eat and build with. This year, Beaver Works continued working on old vinyls from Meadow Outdoor.

Over a year ago Meadow rolled out a new program for our clients who want to advertise on digital billboards in Eugene, OR. That program was our Digital Rotary Network. Now we've brough this program has come to Salem, Oregon!