Let our client's tell you how billboards helped them become visible in their communties.
Restaurant
Direct and dominate the breakfast crowd in Hood River, Oregon.
challenge
Owner, Greg Skwarczynsky, needed a way to capture visitors and direct them to his restaurant above downtown Hood River and position the Egg River Cafe as its own destination.
solution
Greg started with a directional billboard on the west end of Hood River and since added another coming out of Portland toward Hood River. The directional copy combined with the branding and recall of outdoor advertising has positioned the Egg River Café the sustained go-to breakfast and lunch spot in Hood River.
Greg has been a Meadow client for fourteen years. The relationship is far from stale. Greg stays with Meadow because he knows that excellent creative is the backbone of good outdoor advertising and Meadow is always ready with new ideas and layouts every year as part of his agreement. Greg understands how hard good creative can be and is extremely appreciative of the Meadow Creative Team.
Heating & Air Conditioning
Record Growth
challenge
Mahalo Heating and Air Conditioning is based in Roseburg, Oregon, a town with a population of just over 30,000 with about 110,000 people residing in the county. Mahalo was heavily using television advertising as a marketing staple. However, they were unsatisfied with the results of their campaign because much of the exposure was wasted, as the larger market (Eugene, Oregon) was an hour north of them. Due to stagnant sales, the client turned to Outdoor advertising to grow.
solution
Mahalo re-strategized and decided to try advertising on billboards. Their objective was “To create a dominating position that produced a very high share of awareness”. Mahalo utilized 15 billboards annually in a town of 30,000 people, so consumers were intercepted every few blocks by their message. Their offer of “0% financing for 72 months” was compelling.
In the first year, the sales for their financing offer rose from $469K in 2020 to over $1.4 million in 2021. In 2022 their sales grew another 21% to $1.7 million. Co-owner Erin Gogal said, “It became clear to me how much value we were receiving from these billboards... In my 9-minute drive, I saw the billboards 7 times. SEVEN times the message was pleasantly planted into my brain...74% of my overall advertising budget has been allocated to billboards and it is the wisest investment I have ever made.”
3D Returns to Portland
challenge
Portland creative agency, Borders, Perrin & Norrander (BPN), chose a high impact display on I-84 for their client OnPoint Community Credit Union. BPN then brought the idea of creating a larger than life 3D display. OnPoint was thrilled and excited to learn they would be among the first brands to showcase a 3D board in Portland for many years. Per Andrea Mitchell, BPN needed a reliable partner to execute the display.
solution
BPN chose Meadow as their 3D execution partner. “Meadow was very open to working with us and flexible. They went the extra mile to ensure the creative and execution would work structurally, abide by the city 3D restrictions, and provide a spectacular experience for the consumer.”
“Meadow worked closely with us throughout the entire process. They provided great insights to our production and creative teams to make sure the execution would be a success. We were very pleased with the time the Meadow team spent with us at every step of the process so that it was seamless and efficient.”
OnPoint was excited to stand out in the market and provide a spectacular experience for the consumer. “We would definitely like to work with Meadow again on another 3D project in the future for any of our clients!”
Insurance
Record Response
challenge
Damon Burian has been a Farmers insurance agent since 2016. In 2021 he acquired Northwest Insurance Services. He needed advertising that would increase awareness of the new name, bring on more new clients, and educate about the umbrella of services provided (Medicare, health, group health, life and benefits, Aflac, etc.). Damon purchased a billboard on the I-105 in Springfield. The billboard featured a picture of Damon and his two children.
solution
The billboard was posted and Damon related, “That was quite the experience Joe. Thank you! My kids drove by while riding in a friends' car and their friends lost it. Then the grandparents... then the neighbors... it was hilarious how many responses it got within our inner circle day one.” A family member posted a picture of the billboard on Facebook and asked for people to comment when they’ve seen it; shortly they had over 120 comments. Damon mentioned that he had 44 weekend voice messages in the office… he rarely has any over a weekend. Many were current clients, but a lot were new. One was from a current client who saw the billboard and was reminded of a friend moving into the area, and asked Damon to connect with him(referral). Damon is busier than ever, and the billboard is the only different marketing activity he’s incorporated over the last couple of months.
Lending
Recognition and Recall
challenge
For agents of real estate, insurance, or mortgage lending, your name means everything. When Nick purchased his first billboard in 2015, he wanted to be known as the person who could be relied on for a home loan, and Directors Mortgage as the company backing him.
solution
Nick’s clients comment on his billboard and congratulate him. It communicates that Nick is established and conveys a level of success that gives new clients the confidence to reach out. Clients tell him “I drive by your face every day, thought I’d give you a call!” Referrals from real estate agents are valuable and customers tell him that their real estate agent confirms, “Yes, I’ve heard of him, I know him,” which can be extremely valuable in a competitive situation. Nick knows the billboard builds confidence, comfort, and trust. It demonstrates a level of success; “If you are investing with someone, you want them to be a winner.”
Plumbing & Heating
Super CPM
challenge
Chloe Davis, CMO for Express Plumbing Heating & Air needed to dominate a market that was experiencing unprecedented growth. It was an opportunity to sell and install systems in new housing starts in the rapidly expanding Treasure Valley area of Idaho and develop repeat customers. To get an edge on the competition, Chloe invested in several high visibility displays with Meadow-created art designs that were sure to create a positive vibe for her brand.
solution
Installed while she was out of town, Chloe shared “I am back in town and my team was nonstop sending me pictures and videos of it while I was gone! I love it!” The billboards were highly creative and did their job. “We are seeing a spike in volume correlating with the launch of this billboard, so the team and I are very pleased with this spot!” she said. Chloe’s five billboard campaign captures 174,490 advertising impression per day, 1,221,430 per week and 36,642,900 per month. The CPM (Cost Per Thousand of Impressions) is a mere $1.12 for Express.
Roofing
Easy and Effective
challenge
The Dumanovsky’s are in the competitive home services industry providing award winning roofing projects and service to the Oregon Mid-Valley region in Salem, OR. When they first sought out a billboard in 2012, they were not doing much of any advertising and needed a way to let people know who they were with top of mind awareness.
solution
Owner Jeanie Dumanovsky knows “It’s definitely helped us grow our brand and let the communities we service know who we are and how to find us. As a busy business owner, it’s also convenient to be able to give the elements of what we want to convey to the Meadow art team who then develops the creative that supports our brand. They don’t just develop one design either, they offer several creative concepts to consider. We’ve loved working with Meadow these past nine years and we’re a believer in outdoor.”
Floor Coverings
Bring Traffic to Your Door
challenge
In House Carpet One is a full-service flooring supplier in Ontario, OR. Owner Leigh purchased the business in 2018. She quickly realized they would need a marketing plan if they were going to grow. “We decided on a billboard…we saw a Meadow billboard and reached out”. They purchased a spot on the digital sign in Ontario and a bulletin.
“Right away, we saw an increase in foot traffic.”
solution
“So many people were going to Boise for flooring – we would see the Boise delivery trucks in Ontario. It’s good to be the local company supplying our friends and neighbors with what they need and want in flooring. We are excited to continue to help this community grow and the billboards are a key component of that success”.
“When we decided to rename the store, we called our rep, Kat. The Meadow design team came up with an idea on how to promote the new name and the brands we carry. Kat has been great. As a small business owner I wear many hats and sometimes marketing slips, but I can count on Kat to reach out to me and work with me to keep my artwork up to date.”
Real Estate
Brand Trust
challenge
Randy Ancell is a seasoned real estate veteran with 25 years of experience, but he still must compete for listings. Sellers will interview 2-5 agents before contracting with an agent to list their property. Randy needed a way to introduce himself as an agent of choice and secure the initial interview by promoting his sub-market listing fee. Not an extrovert salesperson by nature, Randy needed advertising that could advance his brand and offerings in a non-intrusive way.
solution
Within the first few months, Randy’s billboard was directly attributable for two closings which covered the cost of the billboard for a year. Additional closings would be the business growth the billboard was designed to generate. “The billboards are out there selling me so I don’t have to sell me.” said Randy. He shared a story of a son helping his mother. The son was initially guarded and protective of his mother. At the end of the meeting, Randy slid his business card across the table, which is a replica of his billboard. The son said, “You’re the guy on the billboard”. Randy confirmed and the son’s body language immediately relaxed. The billboard had offered the credibility and trust the son needed to engage. Randy’s billboard is an essential component of his marketing, branding and even appears in his email signature.
Other
Social Amplification
challenge
The Oregon Department of Fish and Wildlife (ODFW) needed to promote their tip line. The ODFW website describes the reportable crimes as, “Poaching (illegal take of game or fish), trespassing, littering, theft, destroying of property and road closure violations that affect all Oregonians. Poaching wildlife and damaging habitats affects present and future generations of wildlife, impacts communities and the economy, and creates enforcement challenges.” Successful arrests can result in cash or points rewards for citizens who report these crimes.
solution
The program coordinator enlisted the help of a Meadow billboard on Hwy 26 in Elsie, OR. To see if Oregonians were seeing the ad, she posted a picture of the billboard on a social media platform. To the surprise and delight of ODFW, “We have, after two days, more than 650 likes, and over 82,000 impressions. It’s the most likes and impressions of anything that ODFW has ever posted! We are all blown away.” The billboard message is seen daily by beach bound traffic and weekly delivers 32,802 opportunities to educate the public about the tip line. As a visual media, billboard messaging can be shared on social media giving ad dollars a stretch and reaching even more people with the important message.
