This billboard is located on a major thoroughfare near a state crossing on Highway 397. Traffic traveling North from Oregon into Pasco, Washington will pass by this sign, ensuring this location advertises to a diverse and substantial audience.
Daily Impressions
Daily Impressions are the number of people 18+ yrs. old estimated to see the billboard. An “impression” is an advertising term that measures the number of times an ad is seen. DEC is based on traffic count at that location.
Illuminated
Illuminated billboards are lit from dusk to midnight and monitored with Smartlink technology.
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Location:#5302
Traffic Count: 6,529
Latitude: 46.22555542
Longitude: -119.10083008