Nampa, ID

Great open read and commuter traffic load on this stretch of interstate between Nampa and Caldwell in the greater Boise Metro Area. Display reads to westbound traffic traveling toward Caldwell.

• Facing: East view opposite panel
• Daily Impressions: 48,871

  Daily Impressions

  Daily Impressions are the number of people 18+ yrs. old estimated to see the billboard. An “impression” is an advertising term that measures the number of times an ad is seen. DEC is based on traffic count at that location.

• Illuminated: Yes

  Illuminated

  Illuminated billboards are lit from dusk to midnight and monitored with Smartlink technology.

• Panel Size: 14x48

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