Take Control of your Digital Artwork with Lucit
Meadow has partnered with a 3rd party software called Lucit, which enables clients to post artwork directly to their digital billboard 24 hours a day! It’s a fantastic new program with all the bells and whistles that we think all our digital billboard advertisers will find extremely useful!
Lucit provides a user-friendly desktop site as well as an app you can download onto your phone where clients have real-time live access to their digital campaigns. The software has a wide range of capabilities, such as live scheduling, dynamic and conditional content, and artwork template creation.
Live scheduling allows our clients to post new artwork at their convenience, including evenings and weekends, when Meadow employees are out of the office! Anytime a new piece needs to be uploaded, is just a couple clicks away. The Lucit software has an approval system that runs artwork through AI to confirm the creative is appropriate, prior to posting. Often, artwork is approved and automatically uploaded. In the unlikely event that the AI flags anything, Meadow has the ability to remotely approve the artwork to go live. Within the scheduling area of the campaign, the client has the ability to schedule based on specific dates and times, control the frequency of each piece of artwork, as well as set conditional measures.
The template tab within Lucit allows the client to build artwork from scratch, upload premade designs, and input the dynamic data on top of the creative. If the client has multiple digital locations, the template creation can design multiple sizes of creative at once. A great example of using the template tab to its full potential is creating a generic design that can then rotate through a car dealership’s inventory or a realtor’s newest homes. Building out a basic brand design, having set places for inventory information such as vehicle type, address, and cost. Then, using dynamic data, the inventory information will automatically fit into those designated areas. From there, the client can pick which specific inventory they would like to be scheduled for their campaign.
Lucit has made it a point to have a library of dynamic apps and data feeds available to clients. These data feeds can range from the time and temperature, business reviews, air quality, automotive inventory, countdowns, sports scores, real estate inventory, and so much more. The Lucit team is also on standby to help develop any new data feeds that could best fit the clients’ needs.
Meadow has a working relationship with the Lucit team, having fostered a connection that allows us to reach out to their team at any time. The Lucit team is dedicated to helping our clients understand the software and use it easily. All new clients who use Lucit have access to training meetings and any future help they may need with the software. We will help answer any questions, upload current artwork, and ask the Lucit team to develop any new dynamic data feeds, even after the campaign has been handed off to the client. Lucit is also continuously working with Meadow on updating and adding new features!
Meadow’s partnership with Lucit has already been a success for many of our digital advertisers, at no extra charge. It is a fantastic resource that we think you’ll love! Do you want to take control over your digital billboard campaigns?
If you are interested in advertising on one of our billboards call us at 800-221-4114 or email us at meadow@meadowoutdoor.com!