Public Service & Non Profit
Billboards do an excellent job of reaching the general population, and can capture the attention of individuals who would not be reached otherwise. Outdoor advertising broadcasts the mission of a non-profit and can rally diverse groups around a single cause. At risk populations are especially hard to target with traditional media, but a billboard is a simple and effective way to convey healthy behaviors and sources of treatment. Outdoor advertising can be grant funded and an important element in sustaining any non-profit’s message though recall of effective outdoor copy.