Hotels, Motels, & Rentals

Do you know your drive up booking rate? How many drive up guests would it take to pay for your outdoor advertising each month? Even with the advent of internet booking services and social media, many lodging decisions are made in the car when potential guests determine they should call it a night. Your outdoor advertising needs to be there with a firm directional and amenities to bring travelers to your door instead of the hotelier at the next exit.