Why Outdoor? - Page 2

Big Value

Outdoor advertising offers outstanding value for the dollar with countless ways to attract customers to your business. Outdoor continues to be the most affordable media. Look at this comparison from the Outdoor Advertising Association of America that shows the big value of billboards as compared with other media:

Outdoor (top 100 markets)30 sheet poster 350 weekly GRP$2.05
Radio (top 100 markets)60 second drive-time$8.61
Magazine4 color page$9.35
Television30 second prime-time$17.78
Newspaper1/3 page black and white$22.95

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