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Letter Visibility
The average billboard takes 3 to 5 seconds to read. This means that on the freeway most billboard copy should be visible and readable at least 500 feet away. A highway sign is best if visible from at least 300 feet.

The above image shows how 2, 3, and 4 foot text would appear from 300 feet away. For accuracy, sit approximately arm's length away from the screen.

The above image shows how 2, 3, and 4 foot text would appear from 500 feet away. For accuracy, sit approximately arm's length away from the screen.
| Letter Height |
Readable Distance |
Time to Read at 60 mph |
| 6" |
60' |
Less than 1 second |
| 9" |
90' |
1 second |
| 12" |
120' |
1.25 seconds |
| 18" |
180' |
2 seconds |
| 24" |
240' |
2.5 seconds |
| 36" |
360' |
4 seconds |
| 48" |
480' |
5.25 seconds |
Please, call toll-free, 800-221-4114, with any questions.
meadow@meadowoutdoor.com
sales@meadowoutdoor.com
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