Deliverables Full Artwork For all pieces of artwork, fonts should be included. It is also suggested that a JPEG be included. All images used should meet the standards discussed below for photographic images. Here are our preferred formats: • Illustrator (through version 9) • Corel Draw (through version 11) • Photoshop (through version 7) These are common problematic formats: • Quark • Pagemaker • InDesign • Microsoft Word • PDF Photographic Images Photographic images should be at least 300 DPI and uncompressed, if possible, for best results. However, it's also important for the images to be 300 DPI at the dimensions used for the artwork. These are acceptable formats (with their common extensions in parentheses): • Photoshop (.psd) • JPEG (.jpg) • TIFF (.tif) These are common problematic formats: • GIF (.gif) • Bitmap (.bmp) Logos and Clip-Art Logos and clip-art can be of either of the two types of formats above (ie, those of full artwork or those of photographic images). We suggest, however, that fonts always be converted to outlines or curves, and type layers be rendered in Photoshop, in order to maintain the appearance as viewed on your computer. Non-digital Art When Meadow is producing the completed art -- though we prefer digital format -- art, photographs, and logos can be provided on paper. Here are some guidelines: • Art should be of the highest quality on glossy paper; no business cards, phonebook ads, or other low quality prints. • Color logos should be provided in the colors that will be used in the final art; this includes the background color. • Logos and art should not come from a photograph of another billboard. • Web art is not adequate quality for print and should not be used. • All images, including logos and photographs, should be at least as large as they will be on the spec art, generally at least 3 or 4 inches tall. Media Formats Meadow can accept artwork in any of these formats: • Windows-Compatible CD • Windows-Compatible Zip 100 Additionally, we can provide you with an FTP account for transferring your artwork via the internet. Please, call toll-free, 800-221-4114, with any questions. meadow@meadowoutdoor.com sales@meadowoutdoor.com