Fast Food

Fast food restaurants thrive on directional billboards that put hungry drivers on a path straight to the restaurant, whereas national advertising often focuses purely on product. Franchise store owners can use outdoor to promote specialty products and direct drivers to their restaurant, putting them at an advantage to draw more customers. Independent restaurants can access the same advertising medium used by McDonalds to differentiate their unique products and customer care experience alongside directions to the store. Franchise co-op marketing funds are widely approved for outdoor.