Think Big!!!
Small‐town motel, rural gas station, mom and pop store ‐‐ no matter how small your business, you’ll look big on a billboard. In the world of outdoor, every business is big business. The brands you know ‐‐ Coke, Budweiser, Dodge, Les Schwab ‐‐ all love outdoor. But unlike other advertising mediums, you can afford to have the same presence as the big guys.
The corporate powerhouse across the street may spend 10 times the number of dollars per customer on a television ad, but you can communicate information to travelers precisely as their buying decisions are being made. You can tell them “Next Exit” in as big and bold letters as any national advertiser.
Big Value
CONSTANT EXPOSURE: Outdoor delivers your message over and over ‐ seven days a week, month after month.
FLEXIBILITY: You can place advertising in locations reaching everyone coming into or leaving your specific market.
LOW COST PER THOUSAND: No other advertising medium reaches as many people as often as outdoor
IMPACT: Outdoor’s large visual displays create a huge impact on your customers.
Big Meadow
As one of the largest outdoor companies in the west, Meadow can provide unique locations throughout Oregon, Washington, Idaho, California, and Wyoming. We don’t limit ourselves to big city advertisers. We’re a family-owned business headquartered in a small town and treat every customer equally.
Businesses along highways and interstates, especially those in rural communities, benefit little from magazine, newspaper, radio, or television advertising. But Meadow often provides exclusive opportunities for you to attract customers from the highway begging to be told where they can find your services.
Media Comparisons
Television verses Outdoor
Today, 40% of the total television audience spends less than 90 minutes a day watchitng television between the hours of 6am to midnight. With the advent of features like Tivo, the television audience can filter out all advertisements, thus minimizing the viewing audience for advertisements even further.
Outdoor advertisement catches viewers when they are away from their homes during the course of their daily activities. There is no filter, no time when the advertisement isn’t available. If your customer is passing by your outdoor advertisement, they will see it regardless of time of day.
Television signals broadcast over a large market area, often advertising outside of the market area for local products.
Outdoor allows the advertiser to choose the market area that is most likely to bring them the best
advertising results. In addition, Outdoor reaches light TV viewers who tend to be younger and
more affluent than heavy TV viewers. There are more than 3 times as many prospect
impressions per dollar in outdoor than there is with television.
Radio verses Outdoor
There are approximately 3.3 times as many prospect impressions per dollar than radio.
The greatest volume of radio listeners occurs during drive times. With the increasing popularity
of the iPod and satellite, the radio audience is shrinking. In order to get your message across
in radio, your customers must have the radio on the station you are advertising with, at the time
your advertising is on. Outdoor advertising is always “on”.
Newspaper verses Outdoor
The newspaper media has become more of an on‐line media ‐ delivery circulation is shrinking
as people pick and choose the news stories they are interested in on‐line without having to
sift through advertisements and unwanted news stories. In addition, newspapers have a very
short shelf life. Often advertiser messages are thrown out with the garbage unread. Outdoor
is available all day long, every day, for as long as the advertiser chooses.
Outdoor offers more than 6.6 times as many prospect impressions per dollar than newspapers.
Sources for information: Outdoor Advertising Association of America ‐ SQAD (Winter 2005),
Media Dynamics, Inc.