Step by Step – Billboard Design 101
Step 4 – Increase Impact
Once you’ve completed a rough draft, it’s important to edit it to maximize it’s impact.
Reduce copy
Too much copy makes any design less readable. The best designs can be read quickly and convey
the message concisely. It’s more important to clearly communicate one or two points than try
to tell the customer everything and clutter a design. If graphic elements don’t clearly help your
design then remove them.
Simplify fonts
Fancy fonts – ultra-thin or ultra-fat fonts and compressed fonts are difficult to read. Use bold fonts such as Arial, Helvetica, or Futura and only use type styles that are out of the ordinary if it’s a part of your brand, such as a logo.
