Step by Step – Billboard Design 101

Step 2 – Develop Copy

Include specific directions to your business?

Often the most important piece of any billboard, second only to the business name, is how the
customer can find you. This includes addresses, phone numbers, websites, or actual directions.

Include a logo?

Logos are powerful. Think of McDonalds. Who doesn’t recognize the golden arches? The same
logo on your on‐premise sign, your letterhead, and a billboard can definitely create name
recognition for your business.
Step 1 – ConceptualizeStep 3 – Rough Layout