Step by Step – Billboard Design 101
Step 1 ‐ Conceptualize
Start with a clear idea about what purpose the billboard will serve and how it will portray your
business.
What message do you want to convey?
The message should be clear and concise. Effective billboards contain one message. It can
be something like, ”Best Food in Town” ‐ ”Rooms starting at $69″ ‐ ”Only one unit left”.
What art elements do you have that support the message?
Art to promote your message can include logos, photographs, product illustrations, or symbols. Any piece of art should be easily identifiable, uncluttered, and with good contrast
