Regional Sales Managers
The Columbia Gorge, NE Oregon, SE Washington
I represent clients and inventory along the 288 mile stretch of I-84 from Troutdale to Baker City, Oregon, and the associated highways that reach deeper into the local markets. Three DMAs – Portland, the Tri-Cities, and Boise – overlap in my territory. The local economies are resource based with an emphasis on agriculture and rural values. Residents travel between cities to access commodities and services so daily traffic counts often exceed the local populations for greater impressions for outdoor advertisers. Tourism thrives in Eastern Oregon that starts with The Columbia River Gorge National scenic area on the western edge and the entrance to Hells Canyon on the eastern edge with world class wineries and destinations like the Oregon Trail Interpretive Center and Wildhorse Gaming Resort in between.
Clients in this market include local and national brands using outdoor to target customers and grow market share.